Folk is a beautiful general-purpose CRM. WorkToDo is a goal-first one, built for fundraising, hiring, and design-partner pipelines specifically.
Folk is a relationship-first CRM with great design. It treats every contact as part of one big rolodex you organize with views and groups.
| Feature | WorkToDo | Folk |
|---|---|---|
| Goal-first model (every contact belongs to a goal) | ||
| Templates for fundraising / hiring / discovery | ||
| Stage tracking per contact per goal | via custom fields | |
| Calendar auto-import (Google + Outlook) | ||
| Daily email digest (overdue, stale, due) | ||
| AI voice capture | ||
| Beautiful relationship-first UI | ||
| Pricing | Free in early access | $15–$30 / mo |
Folk's mid tier is ~$15/mo per seat; their team tier is $30+. WorkToDo is free for everyone right now, and offering a one-time $50 lifetime deal to the first 50 founders before any monthly tier launches.